Unless you’re expecting some big news (for example, an admissions decision) you probably aren’t too interested in sorting through your email.
This indifference, which is widespread, poses several problems for colleges. One such problem: how should they communicate with current students when important emails are often overlooked or ignored?
As reported by Wired Campus, a new app—Student Engauge—seeks to connect colleges with their students’ smartphones. (Nate Frechette, the app’s co-creator, called smartphones “the one device students absolutely never put down.”)
How does it work? Once students download the app on their phone, their college sends them “push” notifications that they receive even when the app is not in use. These notifications—which can be sent either to select students or the entire student body—direct students to the app. Depending on the nature of the notification, the app then provides more information (e.g., on an upcoming campus event) or gathers specific information (e.g., on a course the student has recently completed).
The app is currently being piloted at a couple of colleges. If its use becomes more widespread, it can change the way that students interact with their school. Click here to read more from Wired Campus.